Brands play a critical role in driving profitable, long-term growth. A company's branding is so central to success that sometimes the branding forest can't be seen for the trees. Veracity Health can assist management to see and understand the brand's complete position--strengths as well as challenges--and to advise upon the best way to reach maximum results. From basic branding studies, such as testing potential brand names on a number of attributes, to more complex projects involving whether and how to continue a brand name in product extensions, Veracity Health can help.
Past Branding projects include:
- Focus groups with pharmacists and physician specialists, and IDIs with patients, to assess new packaging for a line of medications to treat chronic diseases.
- In-depth live interviews guided by an on-line questionnaire to understand physicians' perceptions of biotech companies' levels of innovation and responsiveness.